QUOTE(thorrrn @ Sep 10 2008, 09:27 AM)

How many kits does Sevilla have again? They are ugly as hell.
This year Sevilla is releasing 5 kits: 3 for league (usual white home kit, usual red away kits, and a black third kit) + 2 for UEFA (white with flags-home kit, the one Adriano is wearing, and blue with vertical flag-away kit)
The other kits in the photographs are GK kits (yes, ugly as hell!!!)
Too many kits, IMO. Sevilla's marketing deparment started to use the third kit years ago as it is supposed to be used: away kit in European competitions. Later, they started to release a special home kit also for European competition. And finally, last year they create an additional one for Europe, as this year: 5 kits!!! (however, the 3rd black kit is becoming the most-used GK kit, making just 4 in practice

)
It could have been worse: in every final we play, a special kit is released, so in season 06/07 we had 7 kits!!! (1 Uefa SuperCup, 3 for Spanish League, 1 home for UEFA Cup, 1 for Uefa Cup final, and 1 for Copa del Rey Final). This can be disgusting for a part of supporters, but has translated into a huge increase in kits sellings, meaning a lot of extra money for the team.
This is easy to do for Sevilla as is Joma's main team (very-hard-to-break-contract, expiring 2010), and creates as many kits as the club ask. Of course, wearing Nike, Adidas or similar would make this impossible (personally, I would prefer only 3 kits per season). Adidas has been many times rumoured to be very interested in wearing Sevilla, we'll see in 2010.
Finally, Joma sometimes makes ugly kits (especially in Europe, too many flags, maybe), but in general the designs are not too bad, even great in ocassions (at least, they mean originality, not wearing the same pattern that a lot of teams). The main problem with them is kits' quality and the distribution

(would be much easier to sell kits out of Spain with Nike, for example).
Regards