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Concave- A completetly new brand born in Australia. It has a unique concave vamp - launching in September. Some pro's are signed up already for next season and it is supposed to be very different.
01.08.08
The Concave is Launched
On 1 August 2008 Concave boots hit the shelves of JJB stores across England.
Wondering what all the fuss is about? Test your power inside the Concave Kicker Tube at selected JJB stores. Register your details, sign up as a member of the Concave crew and we'll email or text you the Concave Kicker Tube locations.
BACKGROUND
QUOTE
....So much so that the Theoklitos brothers are in business and, in partnership with former South Melbourne player and coach Mike Petersen, are on the verge of releasing the revolutionary Concave football boot onto the world market, hoping to snare a share of sales that will make them rich and change the way boots are designed.
The idea of the Concave boot, which has Celtic and Liverpool legend Kenny Dalglish as the face of the product, is that the concave shape allows for a bigger sweet spot to hit the ball, meaning better power, distance and accuracy.
The Concave boot, worn by Theoklitos as official tester and guinea pig for the past two years, has been eight years in the making.
Theoklitos hopes the official launch next year will have a massive impact.
"I swear by them," Theoklitos said. "They look different, but they work. It's really exciting. We're all pumped up. It's massive and hopefully it pays off."
If the Theoklitos approach to life and football is any guide, the payoff from the Concave boot is just around the corner.
Heraldsun- ConcaveThe idea of the Concave boot, which has Celtic and Liverpool legend Kenny Dalglish as the face of the product, is that the concave shape allows for a bigger sweet spot to hit the ball, meaning better power, distance and accuracy.
The Concave boot, worn by Theoklitos as official tester and guinea pig for the past two years, has been eight years in the making.
Theoklitos hopes the official launch next year will have a massive impact.
"I swear by them," Theoklitos said. "They look different, but they work. It's really exciting. We're all pumped up. It's massive and hopefully it pays off."
If the Theoklitos approach to life and football is any guide, the payoff from the Concave boot is just around the corner.
TECHNOLOGY
QUOTE

For decades, football players around the World have been looking for ways to increase power and precision in their game. The Concave football boot is revolutionary in its design, as it naturally complements the convex shape of a football, creating a 'cup' for any football, round or rugby shape.
Concave football boots allow players to execute kicks with more accuracy, control and power on a far more consistent basis than with a standard football boot. The reason - a four times larger sweet spot than regular football boots.

The standard football boot's 'sweet spot' (the point of optimum power and accuracy) is along the natural ridgeline of the instep of the foot. The sweet spot on a conventional football boot is approximately one centimetre wide and ten centimetres long.
The revolutionary design of the Concave boot improves performance by increasing the surface area of the sweet spot by up-to four times. The unique shaped concave upper of the boot, which 'cups' the ball, achieves this.
Just as tennis racquets and golf clubs with larger surface areas influenced their sports, Concave boots will also have a lasting impact on the way football is played.
All these benefits are achieved without extra effort, skill or the requirement to change your kicking technique. Concave boots simply harness your existing power and release it more efficiently.

Independent scientific testing concluded use of the Concave resulted in 30% improved accuracy.
Independent player tests also showed an increase in power of 15%. Professional player testing using radar gun testing has shown over an 18 metre distance the ball traveled up to 15kph faster. This means greater distance and accuracy in passing and shooting and less time for goalkeepers to react to shots.
Independent testing has proven that the design of the Concave boot significantly increases the performance of the traditional football boot in the critical areas of velocity, power and control.
Both machine testing and human testing were conducted by Australia's largest technology consulting firm, Invetech Pty Ltd. and Monash University.
Concave test pilot, Michael Petersen shares his thoughts and findings on the Concave blog. Click here to visit the 'Conversations' section.

In addition to the improved performance, Concave provides two very important safety features. The Shank Balance Stabiliser (SBS) and the MetaGuard.
Shank Balance Stabiliser (SBS) provides support and reinforcement to the mid-foot area to help control balance between the front and rear of the foot. The SBS protects from over an extension of the flexibility of the middle of the boot. This is especially important for players making sudden fast breaks and sprints on uneven ground surfaces.
The modern lightweight design of many football boots is attributed to the increase of metatarsal bone fractures among players. Of all the codes, football is the most prevalent of leg tackles, trapping and dribbling, hence the need for a protective top guard.
The MetaGuard provides some protection from injuries to the metatarsal bones. Concave's unique upper design comprises of a flexible layer of TPU (Thermoplastic Polyurethane) and reinforced cushioning foam composite. This offers increased protection against the occurrence of metatarsal injuries by adding a substantial protective layer from the opponent's football studs.
FOOTY-BOOTS
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CONCAVE FOOTBALL BOOTS - THE LOWDOWN
PICS
Photobucket- Concave
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